“In this way, yes, there is an intentional reference to the Supreme brand, as well as OBEY (Shepard Fairey's brand) -- both of whom must certainly have been influenced by Barbara Kruger whose work was appropriated by Supreme as their logo in the early 90s.” - from email exchange with custom printing company
I’ve been thinking about the commodification of experience. How common elements of a lifestyle can be branded and sold. The power of logo to shift an object’s value. What does this mean for our relationship with the natural world? Can we brand the wild? Can we counterfeit the mountains? Is the journey for sale?